Blog

Search marketing tips, articles and guides published on our Hebrew internet marketing blog on December 2013 including tips visual marketing tips, an introduction to Universal Analtyics for eCommerce, several ways to reveal organic keyword “Not Provided” data, Facebook advertising in 2014 and the year in search marketing.

Visual Marketing and Branding

A summary of a discussion about The Power of Online Video, discussing online marketing and branding and focusing on visual content management, creating and distributing viral videos and images especially on image-based social websites such as YouTube, Pinterest and Instagram.

Full Post: The Power of Visual Marketing

Universal Analytics for eCommerce

Google will soon upgrade all Google Analytics account to Universal Analytics, the updated statistics tool, designed to improve data collecting and processing. Universal Analytics allows marketers to collect data about visitors (as opposed to visits), track them across devices and to create customized reports. Online Behavior examined how to use Universal Analytics for eCommerce.

Full post: Universal Analytics

Post-Not Provided Organic Traffic Keywords

Search Engine Land offered a way to bypass Google’s search queries encryption and discover the organic keywords hidden behind the Not Provided data. This method uses the data available on Google Analytics landing page reports, list of keywords, landing pages and rankings (using SEMRush or similar tools), search volumes and CTRs of these keywords and a formula to reveal the Not Provided data.

Full post: Exposing (Not Provided) Keywords

Google Surprising PageRank Update

Google announced a new PageRank update, the first one in ten months. The search marketing industry was surprised Google PageRank update, especially because of its timing, during the holiday season, when many websites buy and sell links.

Full Post: Google Updates PageRank

Facebook Advertising Forecast

Facebook announced updating its advertising products and introducing a new campaign management system on the first half of 2014. Facebook is planning to upgrade its Ads Create Tool, Ads Manager and Power Editor in an attempt to encourage more small business to advertise on Facebook.

image: Instagram

Full post: Facebook Advertising in 2014

Hummingbird’s Impact on Local Search Results

An article on MOZ analyzes the unpredictable effect Google’s new search algorithm has on local search results. The article shows that following Hummingbird, more local search results display on general search queries, but the big earners are not necessarily local businesses but big, national directories such as Yelp.

Full post: Hummingbird and Local Search

Facebook Advertising: 5 Advanced Power Editor Tools

Facebook offers several advanced tools for organization and measurement of its campaigns, most of them are not available on Facebook’s Ad Manager but only on the Power Editor. In this article we review five recommended Facebook advertising tools and explain how and why you should use them.

Full Post: Advanced Facebook Advertising Tools

5 Alternatives to Analytics Organic Keyword Reports

Kissmetrics offered five more tools to deal with Google’s recent organic keyword encryption. The Not Provided data can be revealed using Google Analytics landing pages report and site search data and external tools such as Google Webmaster Tools, Cognitive SEO (to discover anchor texts of incoming links) and SEMRush.

Full post: 5 Ways to uncover Not Provided

Facebook Advertising Trends and Statistics

A Facebook advertising report, prepared by Marin Software and reviewed on Marketing Land, displays the leading trends and strategies  in Facebook advertising: News Feed page post ads, mobile targeting, ad rotation, custom audiences and video ads.

Full post: 5 Facebook Advertising Trends for 2014

Google Webmaster Tools 2013 Summary

Google Webmaster Tools summarized 2013 in search and recalled the most popular post uploaded on their official blog, Google Webmaster Central. According to Google, the hottest search marketing topics in 2013 included mobile optimization, international SEO and general search quality issues such as link buying, Google Authorship and others. We also recalled our most popular posts about algorithm Hummingbird, Penguin 2.0 and 2.1, and Google Analytics updates.

Full post: 2013 in Search Marketing